How Retenzy scores your store.
Every audit is generated the same way: crawl the storefront, detect retention features, score them by impact, and benchmark against published industry research.
The audit pipeline
We scan publicly accessible pages — homepage, products, rewards, policies — and inspect the rendered storefront HTML.
30+ retention features across loyalty, referrals, reviews, email capture, accounts, trust, and post-purchase experience.
Categories are weighted by their impact on repeat purchase behavior and combined into a 0–100 retention score.
Impact estimates are drawn from published industry studies and stated as percentages or multipliers — never fabricated figures.
Repeat purchase rate by niche
Repeat purchase rate (RPR) varies widely by category. We benchmark a store against its own niche — the median range and the top-quartile level strong performers reach.
| Niche | Typical (median) | Top quartile |
|---|---|---|
| Skincare & Beauty | 28–36% | 48% |
| Supplements & Wellness | 38–52% | 64% |
| Apparel & Fashion | 16–24% | 36% |
| Food & Beverage | 32–44% | 58% |
| Home Goods | 12–22% | 32% |
| Subscriptions & Consumables | 54–68% | 78% |
| Pet Supplies | 30–35% | 45% |
| Electronics | 12–25% | 25% |
| Luxury & Jewelry | 9–11% | 11% |
The numbers behind the recommendations
Impact claims in the report are conservative, sourced figures from published research — never dollar guesses.
Loyalty program members spend more than non-members.
Source: Accenture, 2016
Referred customers are more loyal and more valuable.
Source: Journal of Marketing, 2011
Purchase likelihood when a product goes from 0 to 5 reviews.
Source: Northwestern / PowerReviews
Share of store revenue attributed to email marketing.
Source: Klaviyo
Lifetime revenue from subscribers vs. one-time buyers.
Source: Recharge
Customers who repurchase within 60 days are ~3x more likely to become long-term repeat buyers.
Source: Retention research, 2026
A note on accuracy
Audits are based on publicly visible storefront signals. Some retention activity (for example, email flows configured in the backend) cannot be observed from the storefront, so scores can understate stores that run strong off-page programs. Benchmarks are drawn from published industry research and refreshed periodically.